Seth Spencer has always been fascinated by technology. In middle school, he started learning how to develop websites and worked hard to learn programming. In high school, he started to wonder how his skills could translate into a career — and maybe even a business.
“I had never thought that my job would develop into anything more, but I quickly realized how much a service I could provide was needed in the communities surrounding me,” Spencer recalls. He founded SERA Solutions and “set out on a mission to grow and develop a brand that would help businesses transition into the digital era.” SERA Solutions provides technology assistance and consulting to local businesses through website design and social media management.
But Spencer also faced challenges while growing his business. He attended college full-time while starting and managing SERA Solutions, and he grew the company with very little capital.
“I also face the challenge of being young in age, but not in knowledge,” Spencer says. “I am often met wit the misconception that someone my age could not be knowledgeable or capable of performing a valuable service, let alone managing a business.”
Mentor Jack Phelps advised Spencer on the best methods of delivering marketing materials. “I also sought advice on sales, specifically how to handle approaching new customers at their door, email or by call.” Mentor Jane Szymczak provided sales advice, while Jim Hubbard answered questions about business structures and expansion options. “Jim has proven to literally be only a call away," Spencer says. He meets with his mentors every month or two, as it “gives me enough time to establish new goals and then meet and evaluate how they went.”
“I started my business in my house, expanded into an office in the nearby city of Valparaiso, and recently obtained an office in Michigan City that will allow our team to work in a collaborative environment,” Spencer says. Along with putting a team in place and increasing revenue Spencer has begun to implement a new process to serve customers more effectively. “All in all, I am sure that nearly every aspect of my business has benefitted to some degree from my mentors.”