May 21: Social Media Marketing on a Shoestring May 21, 2020, 12:00pm EDT May 21, 2020, 12:00pm EDT
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Virtual marketing is more critical than ever in the “new normal” we’ll be facing even as pandemic restrictions begin to ease.  Small business owners are under tremendous financial pressure, but now is the time to invest more, not less, in your marketing.

Join digital marketing expert Jennifer Mulchandani in a Q&A with SCORE Mentors Suzanne McGrath and Ellen Brotman for tips building an effective and efficient social media strategy on a shoestring budget.

Topics covered include:

  • Picking your platforms
  • Where to spend your time
  • Content tips
  • Free vs paid

Sponsored by WeThrive 2020, the SCORE Washington DC Chapter Women Entrepreneurs' Conference

About the Presenter(s)

 Jennifer  Mulchandani

Jennifer Mulchandani is a community leader and small business champion with more than 20 years of marketing and communications experience. Jennifer founded Arlington Strategy, a comprehensive branding, marketing and business strategy firm, in 2012.

Founder, Arlington Strategy
 Ellen  Brotman

Ellen Brotman founded and operated a successful, award-winning, local interior design firm for more than forty years.  As a SCORE Mentor, Ellen provides practical advice to entrepreneurs on business planning, marketing and operations.

Certified SCORE Mentor
 Suzanne  McGrath

Suzanne McGrath has over 15 years’ experience as a retailer, restaurant owner, and event developer. As a SCORE Mentor, Suzanne helps clients who are running or thinking of starting a retail business, restaurant, or other food or beverage-related business (cafes, caterers, etc.).

Certified SCORE Mentor
May 21: Social Media Marketing on a Shoestring