Screw the quality vs. quantity debate and stop worrying about the number of slots on your publishing calendar! Launching and growing a business blog today is far more than filling a pipeline or perfecting your writing chops – it entails visualizing information, optimizing conversions, and fueling the virality of unique ideas.
In this session, Anum Hussain, growth marketer for Sidekick by Hubspot covered how to launch a blog with growth hacking, user experience, and content design in mind. You'll walk away knowing:
- How to conduct audience research
- Tips for optimizing your content
- Ways to grow your blog subscribers