Public relations can be a confusing marketing tactic. It operates differently than other marketing tools. PR is a combination of news and sales, and to generate media interest in your story, you must think like a journalist to create a story that’s newsworthy and then “sell” it to media.
SCORE’s latest infographic answers the question, “are women-owned businesses as successful as male-owned businesses?” This infographic highlights the findings of part 1 of “The Megaphone of Main Street: Women’s Entrepreneurship.”
The idea of using your network as a business asset is why social selling matters. At its most basic level, social selling is similar to networking via social media… except it’s a little different. To understand how it’s different may require some rewiring of how you think about social media.
Thanks to rising costs of labor, energy and borrowing money, many small business owners are faced with the choice to either cut profits or raise prices. Here are 5 tips for increasing prices without upsetting your existing customers.
Having children at home for a three-month stint creates logistical issues that can thwart your small business's productivity. Here are 7 tips for succeeding as a business owner and parent during summer break.
One of the most challenging parts of being a solopreneur is the need to be constantly learning. While books may be able to explore a topic in greater depth, regularly updated podcasts can keep you current on new strategies for an ever-changing market, which is essential for a solopreneur on the cutting edge.
The interaction between customer and salesperson would be dramatically improved if the salesperson wore a NAMETAG. The nametag enables the customer to quickly establish a more meaningful, positive and personal relationship with the service person that can only lead to better things for both parties.
National Small Business Week shines a spotlight on our nation’s 30 million small businesses. More than half of all Americans either work for or own a small business. Through awards ceremonies, media interviews and community events, the SBA honors entrepreneurs whose achievements stand out.
Over 1,000 small businesses entered the American Small Business Championship to get personalized business training and a chance to win one of three $15,000 grand prizes. After judging and voting ended, 102 small businesses representing all 50 states, Puerto Rico, and Washington, D.C. won. Meet some of the winners.
Business owners decide it’s time to sell for many reasons. Some of the standard tips for how to get the most for your investment when selling a business are less obvious than others. Here are some of the less obvious tips available.
In 2018, only about 50 percent of small businesses have invested in a website. But small business businesses must have their own websites these days to succeed. Social media is not the answer to promoting anymore. Read why and how to create an inexpensive website.