Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.
The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.
Being a successful Millennial entrepreneur requires not only a good idea, but also the grit and the courage to execute that idea -- regardless of any tough times that may come your way.
How can you explain your new business in a succinct, engaging way? Here are 6 tips to help you tell your story without losing anyone’s interest.
The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results, and see what they mean for small businesses.
It’s unlikely any business owner would hit on the one obstacle preventing complete safety and security in their companies: interconnected information technology (IT) and business strategies. Learn what is an IT strategy and why your business needs one.
Internal documents, financial records, or any documents with personally identifiable information should be secured. Depending on your industry, securing important documents are regulated and mandated by law.
With dozens of new marketing channels, from Snapchat and SMS text messaging to Instagram Stories and livestreaming, sending your customers emails might sound hopelessly out of date. But these stats prove otherwise.
Out of nearly 30 million small businesses in the United States, only half of them will make it past five years. To ensure your small business is successful, explore the various ways LinkedIn, the world’s largest professional network, can help.
Small business revenue is trending up, yet owners still struggle with challenges, including the ability to increase small business sales. Check out the trends and get insights about online reviews, eCommerce, websites and more to help you build a healthier bottom line in 2018—and beyond.