Almost half (47%) of all small business owners manage their own marketing, according to a 2016 report from LeadPages.To help small business owners create and send emails that customers can't ignore, here are six predictions that should steer your marketing efforts in 2018.
Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Here are reasons you might want to use that expertise to keep your business blog active.
Do you experience a little dip in enthusiasm around this time of year? So how can you re-establish momentum? Here are 5 creative ways to boost employee motivation and morale.
How to Survive and Thrive in Business: Ask The Expert Interview with Melinda Emerson, “SmallBizLady”
Being a business owner can be exhausting. You might have even started thinking, “Why did I start this business?” But don’t go there yet. Melinda Emerson, “SmallBizLady,” America’s #1 Small Business Expert, answered some questions recently about how she has thrived in busi-ness nearly 20 years.
What is a strengths-based company culture? No, it’s not sugarcoating everything and making employees feel good about themselves. It means recognizing each employee’s strengths and finding ways to use those strengths productively on the job.
Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.
The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.
Being a successful Millennial entrepreneur requires not only a good idea, but also the grit and the courage to execute that idea -- regardless of any tough times that may come your way.
How can you explain your new business in a succinct, engaging way? Here are 6 tips to help you tell your story without losing anyone’s interest.
The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results, and see what they mean for small businesses.