People purchase from brands that they know, like and trust. Here are three simple ways to weave your authentic story into your marketing strategy.
Learn how a cross-channel marketing, also known as omni-channel marketing approach to marketing, can yield better results.
In today’s authenticity-driven marketing landscape, small businesses have a leg-up on big businesses. Learn how your small business can compete against large companies.
Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.
The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.
If your email inbox looks like mine, you’re bombarded with generic email after generic email every day. I get it — it’s hard to make emails sent by the hundreds or thousands feel personalized. Nonetheless, nobody wants to feel like a number.
Here are some ways feedback can be shared to bring about this sales and marketing (read: Smarketing) transformation that is so badly needed in today’s ever-changing marketplace.
In 2016, the Youngstown, Ohio chapter received a $5,000 grant through SCORE’s national office to promote the area Farmers’ Market.