For small business and solo retailers, the holiday season presents some of the highest stakes and biggest challenges. Read these tips on how to prepare now.
If your business provides services instead of products, you can still reap the rewards of Small Business Saturday. Here are some ideas for promoting your brand.
Learn how a cross-channel marketing, also known as omni-channel marketing approach to marketing, can yield better results.
In today’s authenticity-driven marketing landscape, small businesses have a leg-up on big businesses. Learn how your small business can compete against large companies.
Public relations can be a confusing marketing tactic. It operates differently than other marketing tools. PR is a combination of news and sales, and to generate media interest in your story, you must think like a journalist to create a story that’s newsworthy and then “sell” it to media.
Small businesses tend to take the lean approach to marketing. They don’t outsource it much, and they often underfund it. But you can beat your competitors, even if they have much larger marketing teams.
Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.
The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.