SCORE DC mentor Ann Lim, her client Madelle Kangha and SCORE itself were featured in this Washington Post article "The Risks and Rewards of the Covid Career Makeover." READ the full 10/25/20 article.
Kangha, who lives in Manassas, Va., wanted to start a beauty product company for women of color. She called Score, a nonprofit resource partner of the U.S. Small Business Administration, and began reading about business plans and watching the organization’s marketing webinars. She also applied for a mentor, a Score volunteer who could lead Kangha through her launch. Suddenly, she was back in the role she thought she’d left behind: the student.
Since early April, Kangha has signed on to regular Google Meets or phone calls with Ann Lim, a Loudoun County-based consultant with an extensive background in international business. Lim, 50, has given her protégé a virtual crash course in entrepreneurship, complete with assigned readings and worksheets before every session. And yet the process is nothing like traditional business school or even a community college entrepreneurship course. It has been exclusively practical, exploring how Kangha can clarify her company’s value proposition and source beauty suppliers.